We believe that motivational speakers should speak in a way that inspires people emotionally. But what if you’re assigned to speak on behalf of a company that is need of promotion and advertising?
For a speaker to fully showcase a particular brand in the process of motivational speaking, it’s a must to give proper and precise helpful information to listeners and be interesting at the same time. Speech is also considered a form of art. It is like painting with the use of words. Being a good public speaker is not something found in a person’s genes, it is a skill. And skills can be learned.
Here are some tips for brand representation of motivational speakers:
Being chosen to join other motivational speakers for a certain brand or company is a wonderful opportunity to not only promote a product or service, but also promote yourself. Promoting yourself does not necessarily mean you are selling yourself. This is figuratively speaking. Meaning, you sell yourself to the audience in a way that the result after your speech is that they’ll be interested with what you are promoting. You can also talk about your passions, what made you successful and how your lifestyle is like now and relate it with your topic or brand.
The delivery of your speech should be in a way that is highly informative yet not overly promotional. Remember that “knowledge is power.” To do this, you should state the positive features of the said product and service and how consumers would benefit from it. This way you are boosting the said product or service. And what way to know more about your topic? You read and research about it. You need wisdom regarding the company’s product or service.
Another way to properly deliver your speech is by testimony. If you tried the product or service yourself, then it can serve as something to indicate that what you are talking about is true and from your own experience. This way, it would not only be informative, but also truthful. This will make your speech more believable. Sugar-coating can be of little use. But deliberately lying about your topic is not recommended. Your speech should be based from your experience. Otherwise, the motivational speaking will lose its essence.
Knowing your audience or target market is also essential. You need to know how to please different groups of people because your audience will vary for sure. Some people also appreciate humor. Adding humor can make the discussion livelier and more interesting. However, you need to make sure the topic is relevant and can be associated with the target audience. Knowing your audience can also help you to prepare in advance how you will deliver your speech. Here www.motivational-speaker-success.com, you get more information about successful motivational speakers.
For further information, writing is another way to make sure that the audience will gain the necessary information about your topic. Handing newsletters, handouts, and flyers about the product or service of the company you represent helps them remember the speech. This also helps them get the additional information necessary or things you’ve missed out on during your speech. Having a website or blog can also be useful. This would make you improve your skills and at the same time you’ll have good public relations. This will also allow you to have more motivational speaker engagement opportunities.
As we usually say, practice makes perfect. You can practice public speaking to shape your skills further and overcome any lingering stage fright you may have. Some people even attend classes that teach such. You can also practice through making your family and friends an audience. Having someone listen to you can help point out any suggestions in the way you deliver your speech. And when you conduct motivational speeches over and over, then you will be able to enhance your speech and communication skills. Another way to practice is offer free motivational speaking to people in any local organizations.
Be open to feedback. Whether it is positive or negative, look at it from a positive perspective. Think of ways to improve your skills more and how to avoid negative feedback next time. For positive ones, listen and pay attention well to them because you can use them to post on your website, blogs and on your printed materials. Just like what is said above, it can be used as promoting yourself.
Another important aspect in delivering a speech is to dress smartly. Remember, you are among the motivational speakers and therefore, you must be presentable because the audience’s focus would be on you. Formal clothes are recommended because this will signify the seriousness of the topic. The color of your outfit should not be too flashy so as not to distract your listeners. Their main focus should be about our speech and not your fashion preference.
Thinking positively helps you speak positively. This is essential because what you believe in determines how you behave. From the word itself, “motivational”, you are to encourage people with the use of your positive outlook.